Empty outdoor tennis courts with blue playing surfaces and white lines, surrounded by a green fence and greenery.

Make it. Grow it. Own it.

To succeed and shape your tennis business we inspire change and development.

  • unique business analysis and bespoke solutions

  • continued communication to ensure sustained progress and constant improvement

  • develop marketing strategies, sponsorship activation and membership engagement models

  • Industry leading qualifications with the International Coaches Association

  • Inspire change to provoke new insight to solve your unique set of challenges

Strategic Tennis Excellence
JLTA is a leading tennis coaching and consultancy service, delivering tailored solutions for individuals, clubs, and organizations. Our business to coach (B2C) programs provide structured junior and adult coaching solutions, designed to elevate performance and inspire long-term player development. For Business to Business (B2B) clients, we offer end-to-end consultancy across program design, marketing, sponsorship, and leadership—helping clubs, academies, and corporate partners maximize their impact within the sport. With a blend of coaching expertise and commercial acumen, we position our clients at the forefront of tennis excellence, both on and off the court.

Logo of the International Coaches Association with blue and white text and graphic elements.
A smiling man with a beard and shaved head holding a tennis racket, wearing a smartwatch and a blue t-shirt.
contact JLTA
Logo of Tennis International featuring a stylized tennis ball and abstract shapes in blue and green.